Medical Animation Market To Gain Demand Quickly Due To Increased Use In Marketing, Web Presentations, Social Media, Tradeshows & Advertising Till 2024: Grand View Research, Inc.
The global medical animation market is expected to reach a
value of USD 514.0 million by 2024, according to a new report by Grand View
Research. Key factors driving the market growth include the higher adoption of
medical animation marketing by medical devices manufacturers and pharmaceutical
products. It helps in explaining product features and communicating associated
information with end users.
The information represented by
animation is more appealing and easy to transmit. These aforementioned benefits
are expected to boost the usage rate in near future. In addition, the paradigm
shift, in healthcare information technology, such as digitalization, is
anticipated to contribute towards the market growth in the next few years. The
medical animation market has gained momentum after the introduction of cloud-based
platforms and 3D printing technology in healthcare.
Furthermore, the introduction of
technologically advanced software for image analysis, such as Medical Image
Processing, Analysis, and Visualization can be attributed to the market growth.
This application enables researcher from remote sites share valuable
information and analyze the research data to detect, monitor, and treat medical
disorders. Medical animation is a versatile tool for communicating
complex scientific procedures in an interactive manner and used in a variety of
business aspects such as marketing, web presentations, social media, tradeshows
and advertising. Increasing adoption of this technology is expected to serve as
a potential growth driver in the future.
The increasing investment by
private and public sector, growing geriatric population coupled with increasing
demand for computer-aided diagnostics, and incidence of chronic diseases are
major factors fueling the increasing usage rates of this technology. In
addition, this technology found application in various sectors, for instance;
it helps healthcare professionals explain human body metabolism to patients,
which helps in reducing patient’s anxiety level and educates them about various
disease condition.
U.S. medical animation market,
by type, 2014 - 2025 (USD Million)
Browse full research report on
Medical Animation Market
Further key findings from
the report suggest:
- Flash
animation is expected to be one of the most lucrative segment in near
future due to increasing demand for patient engagement by healthcare
professionals. On the other hand, 3D animation found application in
clinical research studies, improving patient education, and simplifying
complex procedures in bioscience studies by representing them into an
animated form
- Growing
demand for technologically advanced medical animation solutions is
expected to contribute towards the growth of 3D animation during the
forecast period
- In 2015, the
drug mechanism of action segment accounted for the largest revenue share.
The use of animation for explaining drug interactions and metabolic
studies in new drug development are key contributing factors for this
segment growth. This technology is used in animating preproduction, full
production and post production process of drug molecules
- However, the
patient education segment is expected to emerge as the fastest growing
segment as awareness levels amongst patients, introduction of
user-friendly apps and concerns related to health information are
increasing. For instance, introduction of 3D medical application such as
complete anatomy in November 2015 by 3D4 medical used for anatomical
studies
- Currently,
oncology segment dominates the market and is expected to be the fastest
growing therapeutic area using this technology. Increasing incidence of
cancer worldwide is a key contributing factor for growing demand of
medical animation studies to explain disease mechanisms to patients
- For instance,
XVIVO, showcased animation software at the American Society of Clinical
Oncology (ASCO) and also helped in the depiction of mechanism of action of
Bavituximab, an investigative drug, believed to strengthen the immunity
system in cancerous environment
- Other end
users of this market are life science companies, medical device
manufactures, government authorities, forensic department, medico-legal
firms, and insurance provider companies. This segment is expected to grow
at fastest CAGR due to wide usage of 3D bioprinting and biosimulation
studies in these fields
- For example,
in forensic studies, a medical animation is used to elaborate crime scene
and medico-legal firms use 3D animation to explain pain management
procedures, surgical techniques, and presenting anatomical studies. There
are various surgical and clinical audiovisual animation studies available
online
- Asia Pacific
is expected to be the fastest growing region during the forecast period.
The growing geriatric population, increase in the chronic diseases, and
ongoing development in healthcare sector is the factors anticipated to
provide future growth platform for this industry in the next 7 years
- In addition,
rising outsourcing activities in this region due to availability and low
cost of labor are anticipated to propel segment growth over the forecast
period. For example, in India, the cost of medical animation services is
20% to 25% lower than the U.S. and Europe
- The medical
animation market is experiencing high competition as there are many small
and big organization that offer these services. Introduction of low-cost
software solutions for medical simulation is expected to boost the
competition and is also expected to benefit several end users over the
forecast period
- Companies are
involved in adopting sustainable strategies to gain competitive edges such
as new product launch, product up gradation and collaborative agreements.
For example, In April 2016, Fusion medical animation launched biotech
brand services aimed at designing and developing innovative visuals for
better understanding of complex products The aforementioned factors keeps
the market rivalry at higher level
About Grand View Research,
Inc:
Grand View Research, Inc. is a U.S. based market research and consulting
company, registered in the State of California and headquartered in San
Francisco. The company provides syndicated research reports, customized
research reports, and consulting services. To help clients make informed
business decisions, the company offers market intelligence studies ensuring
relevant and fact-based research across a range of industries including
technology, chemicals, materials, healthcare and energy.
For more information: http://www.grandviewresearch.com
Comments
Post a Comment