U.S. Sexual Wellness Market To Witness Growth Rapidly Due To Growing Global Prevalence Of Sexually Transmitted Diseases Till 2025: Grand View Research, Inc.
The U.S. sexual wellness market is expected to reach
USD 8.8 billion by 2025, based on a new report by Grand View Research, Inc.
Government is undertaking initiatives to create awareness and promote the use
of contraceptives in the younger generation to control the rising prevalence of
STDs. The U.S. federal policy has taken measures to increase the availability
of contraceptives and has made their coverage through health insurance
companies mandatory. Thus, the growing awareness about STDs amongst the youth
is expected to drive the market over the forecast period.
Erectile
dysfunction deteriorates the sexual lives of the middle-aged population and
they depend on lubricants to aid the process. Currently, almost 30 million men
suffer from erectile dysfunction in the U.S. alone. This gives an insight into
the potential opportunities and the huge scope of growth present in the
lubricant market over the forecast period.
The
existing players are strengthening their foothold in the industry by introducing
new products. In April 2017, Ansell launched an antiviral condom in the
Canadian market. This product is claimed to be the first condom to offer
protection against HIV and other viral transmissions.
Browse full
research report on U.S. Sexual Wellness Market: www.grandviewresearch.com/industry-analysis/us-sexual-wellness-market
Further key findings from the report suggest:
- The
fading stigma attached to sexual experimenting is a key reason for the
huge market. Moreover, easy availability due to development of e-commerce
and retail stores also encourages the consumers to opt for vibrators.
- Vibrators
dominated the product segment in 2016. Liberalization and increasing
number of individuals embracing their sexuality has led to both young
women and men to experiment and explore. The product currently is a part
of mainstream personal care products to promote healthy sexual lives.
- There
has been a shift in the marketing strategies employed for these products
with manufacturers working on eliminating the image of pornography
associated with the use of vibrators and are promoting it as a healthy
choice to promote sexual well-being. They mostly target couples and hence
expand their distribution channels to include grocery stores.
- A few
market players in this segment include Reckitt Benckiser (Durex), Church
& Dwight (Trojan), and Ansell (Lifestyles). Companies are working
toward marketing of newly flavored condoms such as bacon, red velvet cake,
and whiskey.
- Origami
condoms, a California-based firm has submitted a condom that does not
require rolling onto and also increases the pleasure sensation.
- Some
key industry contributors are Church & Dwight Co., Inc., Reckitt
Benckiser Group plc, Veru Inc., Mayer Laboratories, Inc., Ansell
(LifeStyles Healthcare Pte Ltd), BioFilm, Inc, and LELO.
Browse more
reports of this category by Grand View Research: www.grandviewresearch.com/industry/medical-devices
Grand View Research has segmented the U.S. sexual wellness market by product:
U.S. Sexual
Wellness Product Outlook (Revenue, USD Million, 2014 - 2025)
- Condoms
- Vibrators
- Lubricants
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Press Release By Grand View Research: www.grandviewresearch.com/press-release/us-sexual-wellness-market-analysis
About Grand
View Research:
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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