Rising Adoption Of Medical Animation As A Tool For Marketing & Education to Drive Medical Animation Market Till 2025: Grand View Research, Inc.
The
global medical animation market is expected to reach a value of
USD 514.0 million by 2024, according to a new report by Grand View Research.
Key factors driving the market growth include the higher adoption of medical
animation marketing by medical devices manufacturers and pharmaceutical products.
It helps in explaining product features and communicating associated
information with end users.
The
information represented by animation is more appealing and easy to transmit.
These aforementioned benefits are expected to boost the usage rate in near future.
In addition, the paradigm shift, in healthcare information technology, such as
digitalization, is anticipated to contribute towards the market growth in the
next few years. The medical animation market has gained momentum after the
introduction of cloud-based platforms and 3D printing technology in
healthcare.
Furthermore,
the introduction of technologically advanced software for image analysis, such
as Medical Image Processing, Analysis, and Visualization can be attributed to
the market growth. This application enables researcher from remote sites share
valuable information and analyze the research data to detect, monitor, and
treat medical disorders. Medical animation is a versatile tool for
communicating complex scientific procedures in an interactive manner and used
in a variety of business aspects such as marketing, web presentations, social
media, tradeshows and advertising. Increasing adoption of this technology is
expected to serve as a potential growth driver in the future.
The
increasing investment by private and public sector, growing geriatric
population coupled with increasing demand for computer-aided diagnostics, and
incidence of chronic diseases are major factors fueling the increasing usage
rates of this technology. In addition, this technology found application in
various sectors, for instance; it helps healthcare professionals explain human
body metabolism to patients, which helps in reducing patient’s anxiety level
and educates them about various disease condition.
Browse full
research report on Medical Animation Market: www.grandviewresearch.com/industry-analysis/medical-animation-market
Further key findings from the study suggest:
- Flash animation is expected to be one of the
most lucrative segment in near future due to increasing demand for patient
engagement by healthcare professionals. On the other hand, 3D animation
found application in clinical research studies, improving patient
education, and simplifying complex procedures in bioscience studies by
representing them into an animated form
- Growing demand for technologically advanced
medical animation solutions is expected to contribute towards the growth
of 3D animation during the forecast period
- In 2015, the drug mechanism of action segment
accounted for the largest revenue share. The use of animation for
explaining drug interactions and metabolic studies in new drug development
are key contributing factors for this segment growth. This technology is
used in animating preproduction, full production and post production
process of drug molecules
- However, the patient education segment is
expected to emerge as the fastest growing segment as awareness levels
amongst patients, introduction of user-friendly apps and concerns related
to health information are increasing. For instance, introduction of 3D
medical application such as complete anatomy in November 2015 by 3D4
medical used for anatomical studies
- Currently, oncology segment dominates the
market and is expected to be the fastest growing therapeutic area using
this technology. Increasing incidence of cancer worldwide is a key
contributing factor for growing demand of medical animation studies to
explain disease mechanisms to patients
- For instance, XVIVO, showcased animation
software at the American Society of Clinical Oncology (ASCO) and also
helped in the depiction of mechanism of action of Bavituximab, an
investigative drug, believed to strengthen the immunity system in cancerous
environment
- Other end users of this market are life science
companies, medical device manufactures, government authorities, forensic
department, medico-legal firms, and insurance provider companies. This
segment is expected to grow at fastest CAGR due to wide usage of 3D
bioprinting and biosimulation studies in these fields
- For example, in forensic studies, a medical
animation is used to elaborate crime scene and medico-legal firms use 3D
animation to explain pain management procedures, surgical techniques, and
presenting anatomical studies. There are various surgical and clinical
audiovisual animation studies available online
- Asia Pacific is expected to be the fastest
growing region during the forecast period. The growing geriatric
population, increase in the chronic diseases, and ongoing development in
healthcare sector is the factors anticipated to provide future growth
platform for this industry in the next 7 years
- In addition, rising outsourcing activities in
this region due to availability and low cost of labor are anticipated to
propel segment growth over the forecast period. For example, in India, the
cost of medical animation services is 20% to 25% lower than the U.S. and
Europe
- The medical animation market is experiencing
high competition as there are many small and big organization that offer
these services. Introduction of low-cost software solutions for medical
simulation is expected to boost the competition and is also expected to
benefit several end users over the forecast period
- Companies are involved in adopting sustainable
strategies to gain competitive edges such as new product launch, product
up gradation and collaborative agreements. For example, In April 2016,
Fusion medical animation launched biotech brand services aimed at designing
and developing innovative visuals for better understanding of complex
products The aforementioned factors keeps the market rivalry at higher
level
Browse more
reports of this category by Grand View Research: www.grandviewresearch.com/industry/healthcare
Grand View Research has segmented the medical animation market by type,
application, therapeutic area, end-use and region:
Medical
Animation Market Type Outlook (Market revenue in USD Million, 2013 - 2024)
- 3D
Animation
- 2D
Animation
- 4D
Animation
- Flash
Animation
Medical
Animation Market Application Outlook (Market Revenue in USD Million, 2013 -
2024)
- Drug MoA
- Patient
Education
- Surgical
Training & Planning
- Cellular
& Molecular Studies
- Others
Medical
Animation Stationary Therapeutic Area Outlook (Market Revenue in USD Million,
2013 - 2024)
- Oncology
- Cardiology
- Plastic
Surgery
- Dental
- Others
Medical
animation Market End-use Outlook (Market Revenue in USD Million, 2013 - 2024)
- Hospitals
- Life
sciences
- Academic
institute
- Medical
device manufactures
- Others
Medical
Animation Market Regional Outlook (Market Revenue in USD Million, 2013 -
2024)
- North
America
- U.S.
- Canada
- Europe
- UK
- Germany
- Asia
Pacific
- Japan
- China
- India
- Latin
America
- Brazil
- Mexico
- Middle
East and Africa
- South
Africa
Access
Press Release By Grand View Research: www.grandviewresearch.com/press-release/global-medical-animation-market
About Grand
View Research:
Grand
View Research, Inc. is a U.S. based market research and consulting company,
registered in the State of California and headquartered in San Francisco.
The company provides syndicated research reports, customized research
reports, and consulting services. To help clients make informed business
decisions, we offer market intelligence studies ensuring relevant and
fact-based research across a range of industries, from technology to chemicals,
materials and healthcare.
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